Chad S. Email marketing's power is matched only by how incredibly misunderstood it is. Email Marketing Rules demystifies this vital channel, taking you step by step through best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success. Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you Set the right program goals by understanding "deep metrics" and properly interpreting campaign, channel, and subscriber metrics Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders Craft relevant messaging with effective subject lines, savvy designs, and smart targeting Automate your messaging so you address moments that matter and create highly engaging subscriber journeys Develop solid workflows that avoid errors and speed up production.
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Welcome to Business Book of the Month. Subscribe to the podcast on Apple , Android or Spotify. You start with Respectful at the bottom, then Functional, then Valuable then Remarkable. Tell me a little bit about that. Why is that and what do you classify email as? Email marketing is Granted Media. Is this not a big opportunity that businesses are missing out on? So are you aware of any customer communication preference centres that works with multiple forms of communication like SMS and chatbots as well as email? Rule number 28 is to send your promotional emails from a different IP address and subdomain than you use from your transactional and other critical emails. Can your transactional emails be on the same domain and IP as the direct emails from your employees?
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Andy Shore writes on April 13, Hey everybody! Welcome back to the Heart of Business. We quickly purchased a few additional copies and passed them around the office. So, when we knew it was time to bring back our beloved Heart Of Business podcast, Chad was one of the first individuals we reached out to. We talked to Chad about how he found his way into the world of email marketing and the process of writing a book. Check us out on iTunes. Benchmark helps you do email marketing the practical way.